There are many tribes who live in the Amazon, few people ever make contact with them and there are maybe some that haven’t yet been discovered. Only a few intrepid explorers ever meet up with them.
When you start off your website on the world wide web, you are like a tribe in the middle of the Amazon. Chances are that no-one is ever going to know about you . Maybe just the odd person who stumbles upon you when they are lost. You are in the middle of nowhere and you don’t exist on any map. If you want to be found, put yourself on the map.
Starting to look at your website like this can open up a whole new philosophy of Internet marketing . When I first started out I was angry because nobody visited. I was angry with all the Internet users in the world. Then suddenly one day it clicked… it’s not their fault. 99.99999% of them don’t even know I exist.
I then started to think of a website like a club or village or city in the real world. There are some cities in the world that are world famous. Everybody knows of them and there is a reason, they are full of attractions and things to do. If you look in a travel book they are there. They have major highways, train links and airports. They stick out on the map. There are signposts to them everywhere. You can’t miss them. These are like the super-bloggers such as ProBlogger and John Chow.
Of course not everybody wants to be Mayor of New York. Some people are just happy running a small exclusive club. Whatever you do though, you have to think about how and where you will find your customers and make sure you are where they are looking. The more places you are referenced and the better your venue is signposted, the more visitors you are going to get. When they arrive you want to make sure you have what they want as well.
Hold a party, strive to please your customers and start to spread the word. If you keep your venue smart, are friendly and welcoming, the visitors will keep coming back. Try to beat their expectations, just as in the real world. If you want more visitors, then you need to build more attractions to keep them interested and you need to make sure these attractions are advertised.
When you go to a party, there is always the one person who everyone seems attracted to. This is the person who is approachable and most of all passionate. Remember that, people are attracted to passion. They are also drawn to a person who smiles. Don’t be the person sitting in the corner hoping someone comes over to them, be the one going over.
This metaphor could go on in a million different directions, but the point I am getting at is that the Internet is not that alien from the real world. Think about things in relation to the real world. Use what you use in the real world.
You will find success.